Procell by Duracell​​​

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This was a business to business brief selling Duracell's industrial batteries, the kind that get stuck into a factory's canteen smoke alarm.

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They wanted to let companies know that cheaper batteries actually cost more because they need changing more often, which means having to pay someone to change them. So we created the battery changers, a duo whose sole job is to change the batteries in your business. 

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"This campaign has got us into conversations we didn't have the right to be in."
- Duracell CMO.

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Won Gold for best B2B and Silver at IPA awards.