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BT Sport x WWE
BT Sport wanted to get new viewers hooked on WWE.
So we turned unwitting Wembley Way commuters into WWE superstars by giving them their own big entrance.
Comedian, Tony Law, and wrestling commentator, Andy Shepard, announced their WWE debuts.
The activation was seen by over 1 million people on socials.
We also made a filter on Instagram and Snapchat so people could turn any doorway into an entrance.
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